Amplifying Your Brand Voice: Social Media for SLP Business Owners

Course Number: ABIO2310

When: Recorded playback is available between available March 22, 2023 – March 20, 2028.

Where: Available under “Course Content” at the bottom of this page.

Description: In this session, we discuss how Speech-Language Pathologists can get started as a brand on social media and the process for determining where/when/how often to post on social media. We also explore what gives your audience value on social media to create a space that benefits your community and resonates with your clients.

Who This Course Is Good For:

Any ASHA member, CCC holder, or other professionals who are licensed or credentialed to practice speech-language pathology (SLP) or audiology or preparing to earn ASHA CEUs.
A professional who is looking to start a business or has an established business.

Who This Course Isn’t Good For:

Any professional that does not currently work in the field providing treatment or plans to in the near future.
Professionals that solely are looking to work for another company or in a medical or school setting.

Presenters:

Venita Litvack, M.A, CCC-SLP

Venita is an Assistive Technology (AT) Consultant in south Florida. She has a passion for using AAC, AT, and literacy to support individuals with complex communication needs, autism, and other disabilities. Venita has delivered poster presentations on several topics related to AAC at ASHA and co-presented several ASHA CEU accredited courses. Venita co-authored two articles published in ASHA Leader’s online publication, as well as the Lou Knows What to Do book series published by Boys Town Press. Recently, Venita started utilizing the power of social media to empower and motivate educators across the country through the Speechie Side Up podcast, blog, Instagram account, and YouTube channel.

Sarah Breshears, M.A., CCC-SLP

Sarah Breshears is an SLP with 8 years of clinical experience in acute care, inpatient rehab, outpatient peds and adults, schools, and private practice…and that’s just the beginning. After drumming up social media content and weaving the online SLP community together behind the Short and Sweet Speech brand, she took her career to new heights and founded Social Moguls, a social media management company for medical professionals.

She finds the greatest joy in helping her clients increase the visibility of their brand so that they can help more patients, reach more people, and bring more awareness to the SLP profession. As with her patients, she helps the businesses she works with find, improve, and amplify their voice.

With the help of her team of 4 SLPs, an OT, and a graphic designer, Sarah provides a DIY course on strategically using socials, one-on-one social media coaching, and done-for-you social media management for some of the most well-known brands in the SLP world. When she’s not leading her team of content creators and keeping it real on Reels, she’s momming two frenchies, Betty White and Jack Black, and bringing optimism and positivity to the Instagram community. She is an avid traveler, scuba diver, CEU addict, and oral care advocate.

Disclosure Statements

Venita Litvack has the following relevant financial relationships to disclose: ownership interest in Speechie Side Up, LLC and Tassel Learning, LLC; royalties from the Lou Knows What to Do book series.

Venita Litvack has the following relevant nonfinancial relationships to disclose: member of the ASHA Special Interest Group 12.

Sarah Breshears has the following relevant financial relationships to disclose: Sarah is the owner and founder of Social Moguls LLC where she and her team provide social media management, coaching, and a course to SLP brands. She is the owner and creator of Short and Sweet Speech, the blog, and TpT store. She is a paid influencer for the Medical SLP Collective and receives compensation for sharing content about the Collective on Instagram. Sarah also is an affiliate for MedBridge and receives commission for any sales made with her code.

Sarah Breshears has the following nonfinancial relationships to disclose: Sarah is a member of ASHA.

In-Kind Support Disclosure: Tassel would like to thank the following companies for offering products, services, and/or discounts to giveaway to attendees at no charge: Social Moguls, The Independent Clinician, Simple Practice, Therapy Marketing Kit, Wynter Wellness Group, SLP Toolkit, and Create Yourself Co.

Learning Outcomes

As a result of this activity, participants will:

Identify 3 considerations for getting started as a brand on social media
Describe the process for determining where/when/how often to post on social media
List 3 mistakes to avoid when using social media strategically
Describe the value of short-form video

Agenda

5 min	Introductions and Backgrounds
10 min	Getting started on social media as a business
15 min	What/when/where/how often to post on social media
15 min	Mistakes business owners make on social media
10 min	Using short-form video as a business
5 min	References, Closing, Discussion, and Questions
10 min	For the live event: a Q&A discussion panel will take place