Developing a Brand Identity that Resonates with your Clients

Course Number: ABIO2306

When: Recorded playback is available between available March 22, 2023 – March 22, 2028.

Where: Available under “Course Content” at the bottom of this page.

Description: In this session, we discuss how Speech-Language Pathologists can start their business with a strong brand. We explore the idea of why we need a brand, what branding is (and is not), and expressing your branding through messaging/content. This session will also discuss messaging & content-writing tips that will help any SLP with a new, growing, or established business.

Who This Course Is Good For:

Any ASHA member, CCC holder, or other professionals that are licensed or credentialed to practice speech-language pathology (SLP) or audiology or preparing to earn ASHA CEUs.
A professional who is looking to start a business or has an established business.

Who This Course Isn’t Good For:

Any professional that does not currently work in the field providing treatment or plans to in the near future.
Professionals that solely are looking to work for another company or in a medical or school setting.

Presenters:

Venita Litvack, M.A, CCC-SLP

Venita is an Assistive Technology (AT) Consultant in south Florida. She has a passion for using AAC, AT, and literacy to support individuals with complex communication needs, autism, and other disabilities. Venita has delivered poster presentations on several topics related to AAC at ASHA and co-presented several ASHA CEU accredited courses. Venita co-authored two articles published in ASHA Leader’s online publication, as well as the Lou Knows What to Do book series published by Boys Town Press. Recently, Venita started utilizing the power of social media to empower and motivate educators across the country through the Speechie Side Up podcast, blog, Instagram account, and YouTube channel.

Kristin Bowers, M.S., CCC-SLP

After watching too many fellow SLPs become disheartened by the process of creating marketing, Therapy Marketing Kit owner Kristin Bowers realized there was a better way. With a unique combination of graphic design expertise and experience as an SLP, Kristin now helps private practices and other businesses with their own marketing.

Disclosure Statements

Venita Litvack has the following relevant financial relationships to disclose: ownership interest in Speechie Side Up, LLC and Tassel Learning, LLC; royalties from the Lou Knows What to Do book series.

Venita Litvack has the following relevant nonfinancial relationships to disclose: member of the ASHA Special Interest Group 12.

Kristen Bowers has the following relevant financial relationships to disclose: Kristin owns Therapy Marketing Kit and got paid to do this conference.

Kristen Bowers has no nonfinancial relationships to disclose.

In-Kind Support Disclosure: Tassel would like to thank the following companies for offering products, services, and/or discounts to giveaway to attendees at no charge: Social Moguls, The Independent Clinician, Simple Practice, Therapy Marketing Kit, Wynter Wellness Group, SLP Toolkit, and Create Yourself Co.

Learning Outcomes

As a result of this activity, participants will:

Describe why SLP business owners need branding
Identify 3 parts of a brand
Identify 3 tips for messaging and content writing

Agenda

5 min	Introductions and Backgrounds
10 min	Why we need a brand – what branding is (and is not)
15 min	Parts of a brand and how you can express them
15 min	Expressing your branding through messaging/content
10 min	Messaging & content writing tips
5 min	Closing, Discussion, and Questions
10 min	For the live event: a Q&A discussion panel will take place