Brand Building Success For SLPs [Recorded]

Course Number: ABIO2415

When: Recorded playback is available between available March 25, 2024 – March 25, 2029.

Where: Available under “Course Content” at the bottom of this page.

Description: In this session, we discuss the positive impacts creating a cohesive brand can have on a private practice, what differs between a personal brand and a practice brand, and social media ethical guidelines for therapists in private practice. We will also explore some principles and good practices concerning branding for people who are looking to just start a private practice.

Who This Course Is Good For:

Any ASHA member, CCC holder, or other professionals that are licensed or credentialed to practice speech-language pathology (SLP) or audiology or preparing to earn ASHA CEUs.
A professional who is looking to start a business or has an established business.

Who This Course Isn’t Good For:

Any professional that does not currently work in the field providing treatment or plans to in the near future.
Professionals that solely are looking to work for another company or in a medical or school setting.

Presenters:

Venita Litvack, M.A, CCC-SLP (She/Her)

Venita is an Assistive Technology (AT) Consultant in south Florida. She has a passion for using AAC, AT, and literacy to support individuals with complex communication needs, autism, and other disabilities. Venita has delivered poster presentations on several topics related to AAC at ASHA and co-presented several ASHA CEU accredited courses. Venita co-authored two articles published in ASHA Leader’s online publication, as well as the Lou Knows What to Do book series published by Boys Town Press. Recently, Venita started utilizing the power of social media to empower and motivate educators across the country through the Speechie Side Up podcast, blog, Instagram account, and YouTube channel.

Marcia Church, M.A., CCC-SLP (She/Her)

Marcia Church has been a licensed Speech-Language Pathologist since 2008 providing Speech Therapy in a variety of settings all over the country. She is currently based out of Dallas, Texas and the owner of Pediatric Speech Stars, PLLC. Marcia also owns Speech Stars Branding, LLC which is a marketing resource shop that features diverse & modern SLP Stock Photos, in addition to resources for private practice owners. She shares all things private practice on her Instagram page @marciachurchslp and website www.speechstarsbranding.com.

Disclosure Statements

Venita Litvack has the following relevant financial relationships to disclose: ownership interest in Speechie Side Up, LLC and Tassel Learning, LLC; royalties from the Lou Knows What to Do book series.

Venita Litvack has the following relevant nonfinancial relationships to disclose: member of the ASHA Special Interest Group 12.

Marcia Church has the following relevant financial relationships to disclose: Owner of Speech Stars Branding, LLC and Pediatric Speech Stars, PLLC

Marcia Church has no nonfinancial relationships to disclose.

Learning Outcomes

As a result of this activity, participants will:

Describe the positive impacts creating a cohesive brand can have on a practice
Identify 2 ways a personal brand differs from a practice brand
List 3 social media ethical guidelines for therapists in private practice
Describe 2 Dos and Don’ts when starting a private practice brand

Agenda

5 min	Introductions and Backgrounds
10 min	Impact of a cohesive brand
15 min	Differences between a personal brand and a practice brand
15 min	Social media ethics
10 min	Dos and Don’ts when starting a private practice brand
5 min	Closing, Discussion, and Questions