SLP Business Connect 2025 [Recorded]

Course Number: ABIO2505

When: This course will be available from April 7, 2025 – April 7, 2030

Where: Available under “Course Content” at the bottom of this page.

Description: This panel discussion features five SLP expert business owners who have successfully launched and grown their businesses. Learn how to balance your workload, attract and retain clients, set competitive rates, and navigate mindset challenges like imposter syndrome. We’ll explore marketing strategies, income models, and actionable steps to help you confidently start or expand your SLP business.

Who This Course Is Good For:

Any ASHA member, CCC holder, or other professionals who are licensed or credentialed to practice speech-language pathology (SLP) or audiology or preparing to earn ASHA CEUs.
A professional who is looking to start a business or has an established business.
SLPs or related professionals wanting to transition to private practice or a side hustle.
SLPs or related professionals struggling with marketing, time management, or business growth.

Who This Course Isn’t Good For:

Any professional not interested in business ownership
SLPs or related professionals seeking in-depth clinical training (focus is on business, not therapy)

Presenters:

Venita Litvack, M.A, CCC-SLP

Venita is an Assistive Technology (AT) Consultant in south Florida. She has a passion for using AAC, AT, and literacy to support individuals with complex communication needs, autism, and other disabilities. Venita has delivered poster presentations on several topics related to AAC at ASHA and co-presented several ASHA CEU accredited courses. Venita co-authored two articles published in ASHA Leader’s online publication, as well as the Lou Knows What to Do book series published by Boys Town Press. Recently, Venita started utilizing the power of social media to empower and motivate educators across the country through the Speechie Side Up podcast, blog, Instagram account, and YouTube channel.

Sarah Breshears, M.A., CCC-SLP

Sarah Breshears is an SLP with 8 years of clinical experience in acute care, inpatient rehab, outpatient peds and adults, schools, and private practice…and that’s just the beginning. After drumming up social media content and weaving the online SLP community together behind the Short and Sweet Speech brand, she took her career to new heights and founded Social Moguls, a social media management company for medical professionals.

She finds the greatest joy in helping her clients increase the visibility of their brand so that they can help more patients, reach more people, and bring more awareness to the SLP profession. As with her patients, she helps the businesses she works with find, improve, and amplify their voice.

With the help of her team of 4 SLPs, an OT, and a graphic designer, Sarah provides a DIY course on strategically using socials, one-on-one social media coaching, and done-for-you social media management for some of the most well-known brands in the SLP world. When she’s not leading her team of content creators and keeping it real on Reels, she’s momming two frenchies, Betty White and Jack Black, and bringing optimism and positivity to the Instagram community. She is an avid traveler, scuba diver, CEU addict, and oral care advocate.

Elise Mitchell, M.S., CCC-SLP (SHE/HER)

Elise Mitchell, M.S. CCC-SLP, graduated from Missouri State University in 2013 and spent six years in virtual school staffing as an SLP, salesperson, and manager. After experiencing burnout, she stepped away but soon found joy in directly contracting with schools. In 2019, she founded The Therapist Support Network to provide school-based SLP, OT, and PT contractors with resources, community, and support. She created “The School Contractor Packet,” “School Contractor Training,” and “The School Staffing Packet and Training” to simplify contracting for individuals and small businesses. Outside of work, Elise enjoys life on her family’s farm in Missouri.

Isabelle De Castro, MBA, M.S., CCC-SLP (SHE/HER)

Isabelle De Castro, MBA, M.S., CCC-SLP is a speech-language pathologist, private practice owner, and mom of teens. After years as a school-based SLP, she transitioned fully into private practice, founding 24 Carrots Therapy, where she takes a whole-body approach to communication. Beyond her practice, she co-hosts Private Practice Connection (PPC), a South Florida networking group for therapists across disciplines, creating space for business growth, collaboration, and support.

Disclosure Statements

Panelist Disclosures

Venita Litvack has the following relevant relationships to disclose: ownership interest in Speechie Side Up, LLC and Tassel Learning, LLC; royalties from the Lou Knows What to Do book series. Venita is a member of the ASHA Special Interest Group 12.

Sarah Breshears has the following relevant relationships to disclose: Sarah is the owner and founder of Social Moguls LLC where she and her team provide social media management, coaching, and a course to SLP brands. She is the owner and creator of Short and Sweet Speech, the blog, and TpT store. She is a paid influencer for the Medical SLP Collective and receives compensation for sharing content about the Collective on Instagram. Sarah also is an affiliate for MedBridge and receives commission for any sales made with her code. Sarah is a member of ASHA.

Elise Mitchell has the following relevant relationships to disclose: Financial-owner of The Therapist Support Network. Elise is a member of ASHA.

Isabelle De Castro has the following relevant relationships to disclose: Financial owner of 24 Carrots Speech.

Learning Outcomes

As a result of this activity, participants will:

Explore practical strategies for achieving work-life balance while managing a growing business.
Identify key marketing strategies that are most effective for attracting and retaining clients in a competitive market.
Evaluate at least two pricing strategies for setting competitive rates for your business.
Analyze common mindset challenges (e.g., imposter syndrome, fear of failure) and develop actionable approaches to overcome them.

Agenda

5 min	Introductions and Backgrounds
15 min	Getting Started: Overcoming Fear & Understanding the Basics
15 min	Time & Business Management: Balancing It All
20 min	Getting & Keeping Clients: Marketing & Income Streams
15 min	Insurance vs. Private Pay: What’s the Best Model?
10 min	Overcoming Mindset Blocks & Taking the First Step
15 min	Roadmap to Success: Your Next 30 Days
30 min	Q&A with the audience
5 min	References, Closing, Discussion, and Questions