To Instagram & Beyond: How Social Media Fits Into Your Marketing Strategy [Recorded]

Course Number: ABIO2417

When: Recorded playback is available between available March 25, 2024 – March 25, 2029.

Where: Available under “Course Content” at the bottom of this page.

Description: In this session, we discuss how Speech-Language Pathologists can grow as a brand on social media and the difference between social media and social media marketing. We will describe what a marketing funnel is, how to create one for your business, and different tools you can use to generate sales, and revenue to grow your business.

Who This Course Is Good For:

Any ASHA member, CCC holder, or other professionals who are licensed or credentialed to practice speech-language pathology (SLP) or audiology or preparing to earn ASHA CEUs.
A professional who is looking to start a business or has an established business.

Who This Course Isn’t Good For:

Any professional that does not currently work in the field providing treatment or plans to in the near future.
Professionals that solely are looking to work for another company or in a medical or school setting.

Presenters:

Venita Litvack, M.A, CCC-SLP

Venita is an Assistive Technology (AT) Consultant in south Florida. She has a passion for using AAC, AT, and literacy to support individuals with complex communication needs, autism, and other disabilities. Venita has delivered poster presentations on several topics related to AAC at ASHA and co-presented several ASHA CEU accredited courses. Venita co-authored two articles published in ASHA Leader’s online publication, as well as the Lou Knows What to Do book series published by Boys Town Press. Recently, Venita started utilizing the power of social media to empower and motivate educators across the country through the Speechie Side Up podcast, blog, Instagram account, and YouTube channel.

Sarah Breshears, M.A., CCC-SLP

Sarah Breshears is an SLP with 8 years of clinical experience in acute care, inpatient rehab, outpatient peds and adults, schools, and private practice…and that’s just the beginning. After drumming up social media content and weaving the online SLP community together behind the Short and Sweet Speech brand, she took her career to new heights and founded Social Moguls, a social media management company for medical professionals.

She finds the greatest joy in helping her clients increase the visibility of their brand so that they can help more patients, reach more people, and bring more awareness to the SLP profession. As with her patients, she helps the businesses she works with find, improve, and amplify their voice.

With the help of her team of 4 SLPs, an OT, and a graphic designer, Sarah provides a DIY course on strategically using socials, one-on-one social media coaching, and done-for-you social media management for some of the most well-known brands in the SLP world. When she’s not leading her team of content creators and keeping it real on Reels, she’s momming two frenchies, Betty White and Jack Black, and bringing optimism and positivity to the Instagram community. She is an avid traveler, scuba diver, CEU addict, and oral care advocate.

Disclosure Statements

Venita Litvack has the following relevant financial relationships to disclose: ownership interest in Speechie Side Up, LLC and Tassel Learning, LLC; royalties from the Lou Knows What to Do book series.

Venita Litvack has the following relevant nonfinancial relationships to disclose: member of the ASHA Special Interest Group 12.

Sarah Breshears has the following relevant financial relationships to disclose: Sarah is the owner and founder of Social Moguls LLC where she and her team provide social media management, coaching, and a course to SLP brands. She is the owner and creator of Short and Sweet Speech, the blog, and TpT store. She is a paid influencer for the Medical SLP Collective and receives compensation for sharing content about the Collective on Instagram. Sarah also is an affiliate for MedBridge and receives commission for any sales made with her code.

Sarah Breshears has the following nonfinancial relationships to disclose: Sarah is a member of ASHA.

Learning Outcomes

As a result of this activity, participants will:

Describe the difference between social media and social media marketing
Describe the marketing funnel
List 3 components to starting with a basic funnel
List 3 tools to automate a funnel

Agenda

5 min	Introductions and Backgrounds
10 min	Social media vs social media marketing
15 min	What is a marketing funnel
15 min	Components to start a marketing funnel
10 min	Tools to automate the process
5 min	References, Closing, Discussion, and Questions